Texas was able to avoid much of this due to strategic planning by the REALTOR^® lobby in Texas. The REALTOR^® lobby opposed legislation that would allow home equity loans. Uncontrolled home equity loans allow a homeowner to owe a considerable amount more on their home than its value. The REALTOR^® lobby was unable to prevent home equity loans coming to Texas but, they were able to place intelligent boundaries into the process. They pushed for and received critical legislation that prevented a home owner from borrowing more than 80% of their homes appraised value when applying for a home equity loan.

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© Copyright 2010 NATIONAL ASSOCIATION OF REALTORS®

Her call was to thank me for my unique approach to marketing and share with me how it had motivated her.

I was tickled that a blog I had written a response to could make someone feel so good. What she didn’t tell me was; she had read it in REALTOR® magazine, not on the website it was posted to. I opened the magazine this morning to peruse it over coffee and saw my words in the Creative Marketing piece.

I thought I felt good yesterday. I am really tickled today. I am so happy I was able to inspire someone.

Follow the link to a sample of my creative marketing: http://www.realtor.org/rmosales_and_marketing/articles/2010/1004_selling_creativemarketing

Style, Location and Price make this house a must see. Built during the roaring twenties and remodeled in 2009, it is a true classic. This 3 bedroom, 2.5 bath Craftsman keeps on giving with a 2 room finished attic space. Being situated between Downtown, Rice Village, Greenway Plaza and Uptown, makes for a quick commute to almost any inner loop location. Recent remodeling has married the 1920’s Craftsman style with current modern kitchen and bathroom features to create a highly desirable living space.

Craftsman Style architecture combined with modern touches create a lifestyle that will set you apart from the average homeowner. Coffered ceilings, ornate windows, inlaid wood floors and a modern kitchen create an atmosphere of sophisticated elegance long lost in today’s world.

If you take a look at your local real estate MLS (Multiple Listing Service), you will find homes being marketed without photographs. You will also find photos from camera phones so grainy it is nearly impossible to distinguish the objects in a room. The list continues, yet Seller’s do not seem to demand more of their agents. Why is that? Someone, please explain. I don’t get it. You, the Seller should demand excellent photos to represent your house. 

 The photos should capture the architecture and the essence of the home.

You have remodeled, repainted, manicured the lawn and staged the house, just like your REALTOR® and HGTV has advised. The photography should capture your effort and intrigue Buyers to view the property. If they don’t, your efforts are wasted. The whole purpose of the photography is to inspire viewings. The photography should make a positive statement about the house. It should beckon Buyers and tell a story about the property.

Do not settle for inferior or mediocre photography when you decide to sell you property. Call a REALTOR® who has knowledge of photography or one who is willing to have an expert take the shots. Call me. 713-419-8014

Testimonial:

I had an exceptional listing that required special photographs. Doyle managed to capture all the unique features of the home as well as convey the layout and design in the photos. This was a difficult task considering the house was over 9000sq ft. I was able to successfully utilize the pictures for both online and hard copy advertising. Doyle’s combined understanding of real estate and knowledge of photography make him an excellent real estate photographer.

Herma Hayes
Listing Specialist
Houston,Texas